What comes to their minds when out-of-town visitors think of Oberursel? How can we polish up the image of our town? And how can we improve our marketing approach to make Oberursel better known in the region and beyond?

To find answers to these questions, we commissioned a marketing concept in December 2008 to cover all aspects of town life in Oberursel. In mid 2007, Oberursel had launched a competition for ideas, and the winner was GRUPPE DREI, a Villingen-Schwenningen based agency specialised in strategic communication. GRUPPE DREI and the local town administration have worked together ever since to raise Oberursel's profile.

However, it takes more than just colourful posters or catchy slogans to breathe life into this new profile. The Oberursel residents themselves need to be involved and get involved along the way. Major stages have so far included: creation of a town-marketing work group named STARK (which is German for "strong") with representatives from all walks of Oberursel's business life, a joint forum to discuss the implementation of the marketing concept and the development of a new logo in cooperation with the local residents.